This is a view of the Cross taken from outside the Memorial Gardens looking up High Street towards Loughborough.
The publisher is Valentines and although the card is unused, from the dress and the van, it probably dates from the late 1930's.
There is a name, 'CA Prince' at the bottom of the Royal Oak sign, with several cigarette advertising signs nearby. The adverts on the tall building (centre right), seem to by mainly for entertainment. Not only can the name Royal Opera House, Leicester be seen, but also the Victory and the Royal. Jessie Matthews was in 'Sailing Along' at the Empire.
The shop on the right, which was North and Son earlier in the century, is now R D Otter, groceries and provisions.